200+ DTC Meta audits. $1B+ in spend analyzed.

Run a free Meta audit in 10 minutes.

Built from 200+ real audits. Runs inside Claude.

Two-minute setup, then paste your Meta CSV and get the full audit: power-law scatter, kill list, per-ad drill-down. Your data stays in Claude.

Email only. 2-minute setup. Works on claude.ai or Claude Desktop. Claude Pro or Max recommended.

$130
$0 $100 $200 $300 $400 $100$500$1K$5K$10K$50K SPEND ($, LOG) CPA ($) KILL · $260 TARGET · $130 MONITOR KILL AMPLIFY SCALE CONCENTRATION (% OF SPEND BY RANK) Top 1% Top 2-5% 5-10% 10-20% 30-50% 50-100%
200+ account audits
$1B+ in Meta spend analyzed
6 checks per audit
10 min to set up + first audit
what you walk away with

Three artifacts.
Every audit.

The audit is a conversation in Claude, but it produces three concrete artifacts you can act on in the same hour.

OUTPUT 01

A power-law scatter with kill / scale zones

Every ad above $1K spend, plotted by CPA vs spend, color-coded by zone. Click any dot to drill in. The map of where your money sits.

OUTPUT 02

A kill list with dollar math

Specific ads to pause today, ranked by dollars wasted per month. Sortable, with the reason next to each row. Your Monday-morning action list.

OUTPUT 03

A 7-day drill-down on any ad

Daily spend chart, frequency vs CTR fatigue check, this-ad-vs-account comparison, plus a specific budget-and-creative action plan. Per-ad surgery.

six checks under the hood

The framework.
Six checks.

The exact framework used on every paid client engagement at Misfit. Same logic, same thresholds, same outputs. Runs in your Claude conversation in under 10 minutes.

CHECK 01

Power law

Every ad above $1K spend plotted on a CPA vs spend grid. Four zones (kill / monitor / scale / amplify) overlaid. You see in 5 seconds how much of your account is in the kill zone and how much spend that represents.

CHECK 02

Zombie campaigns

Active over 7 days, $50-$300/day, CPA above 3x target, nobody has paused them. Usually $1K+ per month in waste hiding in plain sight. The kill list ranks them by dollars wasted per month.

CHECK 03

Frequency creep

Winners wearing out. Frequency above 3.0, CTR declining. Different problem than zombies, different fix. The fatigue watchlist surfaces them before they become next month's kill list.

CHECK 04

Pareto check

Healthy = top 20% of ads doing 60-80% of the work. Many accounts have a reverse-Pareto where the heaviest spenders are the worst CPA. Concentration buckets visualize the shape; reverse-Pareto and dilution flags fire when the math is off.

CHECK 05

9 red flags

Partnership Ads usage, Advantage+ Enhancements decisions, CAPI parameter completeness, learning-phase testing parameters. Binary structural checks. Easy to verify, expensive when wrong.

CHECK 06

5-axis creative diversity

Format, visual style, messaging angle, offer type, audience persona. Most accounts run 60+ active ads but really 4 ads with 60 variations. The diversity audit shows which axis is bottlenecked.

how it works

Three steps.
Two minutes of setup.

01

Drop your email

One field. We email you a welcome with the connector URL and a starter prompt. No credit card, no trial, no email sequence.

02

Add the connector to Claude

Click "Set up now" in the welcome email. Claude opens, you paste a name + URL, click Add. Two minutes. Works on claude.ai web or Claude Desktop.

03

Run the audit

Paste the starter prompt, then your Meta Ads Manager CSV. Claude runs the framework, returns the scatter + kill list + drill-down. Your data stays in your Claude conversation, never touches our servers.

Don't have Claude? Create a free account at claude.ai in 30 seconds. Pro or Max recommended for tool-use limits.

The money is already there.
It's just in the wrong place.

The Meta Auditor.
Free.

Drop your email. Two minutes of setup. Run your first audit in under 10 minutes. No credit card, no trial, no email sequence.

The auditor is permanently free. Operator ($299/mo) unlocks the rest of the toolkit as it ships.